Project Description

DERGUGL Logo

ABOUT DERGUGL

DERGUGL was founded by Chalwa Heigl in 2010 and sold in 2015. She is the Gugl inventor, product and brand developer and created a new, unique product category with DERGUGL. Gugl, which are fine cake pralines in Guglhupfform and different flavors. The old Guglhupf led into the modern age. DERGUGL received numerous prizes for the idea: the founder award enable2start, the award for the best multichannel strategy from bevh and the Promotional Gift Award for the GlücksGugl as the best product idea. The distribution channels: selected delicatessen, online shop, corporate clients, shop.
The best product ideas: GlücksGugl, HappyGugl2U (with matches and candle). DERGUGL baking books.

SCOPE OF WORK

The motto: “With little resources and cleverness, to achieve the greatest possible effect”, because Chalwa Heigl did not want an INVESTOR and financed DERGUGL herself. Everything that DERGUGL needed became a marketing tool at the same time:

  • The product, the Gugl, was unique and new and, through the story behind it, a coveted story for the media.

  • Chalwa, the inventor of DERGUGL, became a book and bestselling author. The baking books DERGUGL were sold over 350 thousand times and invited Chalwa to countless baking and talk shows as a guest.

  • The office was a café with a glass-fronted bakery, employees were working on coffee tables. As a filming location for film teams very much apreaciated.

  • The MINI was painted in the design of the cake box. It was so beautiful that the BMW world put the MINI in the BMW world – 2 years of advertising for DERGUGL.

  • Our shop was “The little van”. A pink Piaggo Ape as a mobile patisserie that was so cute that we were allowed to stand and sell for 3 years in front of the entrance of Lodenfrey in the Munich pedestrian one. Thanks to PR and cooperation, DERGUGL became so well-known and successful that it was on everyone’s lips in its first year and broke its 1 million sales mark in the second year.

Chalwa Heigl

Founder, Brand Builder and Communication Expert

GET IN TOUCH

+49 (0) 89 4622 1001

+49 (0) 172 86 33 848

thedealmaker@hellolovebrands.com

ABOUT DERGUGL

DERGUGL was founded by Chalwa Heigl in 2010 and sold in 2015. She is the Gugl inventor, product and brand developer and created a new, unique product category with DERGUGL. Gugl, which are fine cake pralines in Guglhupfform and different flavors. The old Guglhupf led into the modern age. DERGUGL received numerous prizes for the idea: the founder award enable2start, the award for the best multichannel strategy from bevh and the Promotional Gift Award for the GlücksGugl as the best product idea. The distribution channels: selected delicatessen, online shop, corporate clients, shop.
The best product ideas: GlücksGugl, HappyGugl2U (with matches and candle). DERGUGL baking books.

SCOPE OF WORK

The motto: “With little resources and cleverness, to achieve the greatest possible effect”, because Chalwa Heigl did not want an INVESTOR and financed DERGUGL herself. Everything that DERGUGL needed became a marketing tool at the same time:

  • The product, the Gugl, was unique and new and, through the story behind it, a coveted story for the media.

  • Chalwa, the inventor of DERGUGL, became a book and bestselling author. The baking books DERGUGL were sold over 350 thousand times and invited Chalwa to countless baking and talk shows as a guest.

  • The office was a café with a glass-fronted bakery, employees were working on coffee tables. As a filming location for film teams very much apreaciated.

  • The MINI was painted in the design of the cake box. It was so beautiful that the BMW world put the MINI in the BMW world – 2 years of advertising for DERGUGL.

  • Our shop was “The little van”. A pink Piaggo Ape as a mobile patisserie that was so cute that we were allowed to stand and sell for 3 years in front of the entrance of Lodenfrey in the Munich pedestrian one. Thanks to PR and cooperation, DERGUGL became so well-known and successful that it was on everyone’s lips in its first year and broke its 1 million sales mark in the second year.

Chalwa Heigl

Founder, Brand Builder and Communication Expert

GET IN TOUCH

+49 (0) 89 4622 1001

+49 (0) 172 86 33 848

thedealmaker@hellolovebrands.com